My good friend Rachel makes amazing ice cream. Like, the kind of ice cream that makes a lactose intolerant person (me) devour it. She manages a company that rents bikes and gives bicycle tours around the city, but has many ideas for side businesses. An ice cream bicycle was one her latest ideas, and because I know she has the talent, I wanted to contribute. Her business endeavor was the perfect product to create a brand identity system for. Thus Sweet Ride Creamery was born! For my final project for my intensive Graphic Design course at Parsons, I had to create a logo, table tent, hang tag, packaging and promotional material. These were three very intense days as i worked to create a design for Sweet Ride Creamery which met Rachel's criteria:
1. Simple
2. Cheap to reproduce
3. Because she was going to sell the ice cream out of a freezer trailer attached to her bicycle, the containers had to be small (no cones) and recyclable--she wanted mason jars that could be returned to her.
4. Labels that wouldn't stick to the glass if she reused the jars.
5. Something awesome!
The promotional card itself was fictitious, but Bees Without Borders is a new non-profit that she is currently interested in, and they also happen to have a stand at the Green Market in Union Square (where she may also purchase some of her ingredients).
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